Fall 2026 Perfume Trends: The Notes We’re Wearing Now
Vanilla pudding, warm caramel, soft suede, and rainy-day amber. Explore the West Clay notes we’re wearing for fall 2026.
Read the storyWest Clay · Notes from SuzyA perfume kind of publication
The Journal
Perfume notes, current obsessions, and a few very strong opinions about smelling good.
Fresh off the perfume tray.
The archive ↘
How to Be a Little More Witchy This October ✶
Little rituals, herbs, moon magic + everyday ways to make October feel a bit more enchanted.
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What Is a Skin Scent? Ambroxan, Musk + the “Your Skin But Better” Perfumes We Love
A clean, cozy version of you. How West Clay creates plush skin scents, plus the differences between 333, Cashmere Bunny, and Kitten.
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When Did Perfume Get So Hungry?
Pistachio. Rice milk. Matcha. Toasted sesame. Gourmand perfume has moved beyond vanilla, and I’m here for all the creamy, salty, nutty places it’s going.
Read the storyFall Perfume for Girls Who Aren’t Into Pumpkin Everything
Fall perfume can be cozy without the pumpkin spice. Cardamom, pear, skin musk, black tea and soft woods make a case for the quieter, stranger, sexier smells of fall.
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Why does everyone suddenly want to smell like a kitten?
Warm fur, milky musk, soft vanilla. A look at the kitten perfume trend and the very real cat who inspired our own cozy pear-and-vanilla fragrance.
Read the storyOur favorite subject, obviously.
For the love of
smelling good.
Find your next perfume From the archive.
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